Categories: Digital Marketing

Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns

Get a better view into product negative keyword conflicts in your Shopping campaigns.

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur.

What’s new. On Monday, Microsoft Advertising released a new product negative keyword conflicts report in the web interface to address this problem.

You’ll find it under the Product ads section under the Reports tab. The screenshot above shows the columns selected by default for the report. The conflict level column will show if the conflict is at the account, campaign or ad group level. You may add or remove columns to the report.

After you run the report once, it will be available in the Report history, and you can run it routinely from there.

Why we should care. In addition to helping with general negative keyword management, this can also be a useful feature if you’re managing product catalogs that change regularly. Perhaps you added negative keywords for products that weren’t sold on your site but have since been added to the catalog. This will help you identify those opportunities that are currently being blocked.

Microsoft Advertising already has negative keyword conflict reports for Search campaigns. This brings that same functionality to Shopping.

admin

Recent Posts

The Impact of AI Chatbots on E-Commerce Marketing

In the fast-paced world of e-commerce, providing exceptional customer service and support is essential for driving sales and building brand…

6 days ago

The Rise of AI Chatbots: Transforming Customer Engagement in Online Marketing

In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to enhance customer engagement and streamline communication processes. One…

6 days ago

Unlocking Potential: The Impact of AI on Personalized Learning

In today's rapidly evolving educational landscape, the integration of technology has become more prevalent than ever before. Among the various…

5 months ago

Coding Literacy: Preparing Students for a Digital World

In our increasingly digital and interconnected world, coding literacy has become just as important as reading, writing, and arithmetic. The…

5 months ago

The Role of Artificial Intelligence in Personalized Learning

In the rapidly evolving landscape of education, the concept of personalized learning has gained significant traction. Traditional, one-size-fits-all approaches to…

5 months ago

Emerging Technologies in Education

In an ever-evolving world, the field of education is no exception to the transformative power of emerging technologies. These technologies…

5 months ago