Categories: Digital Marketing

Importance of Digital Marketing for Startups

Before Starting, Let’s First Understand What actually is a Startup and What is Digital Marketing ?

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Types of Digital Marketing

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Pay-Per-Click Advertising (PPC)
  4. Email Marketing

A startup company or a startup business, or simply a startup, is an entrepreneurial venture in its early stages of operations typically aimed at resolving a real life issue with an innovative product or service.

Many Startups fail because there are no rules and no formula. Many Startups does not know how to grow their business. Many startups try to grow their Offline market value but startup company should know that now many people search their requirement in online. so startup company should also target to Online marketing. The cost of Digital Marketing or Online Marketing is also very low than the offline marketing.

How to start Online Marketing or Digital Marketing ?

To start Digital Marketing you should have a website. If you have not website don’t worry you can also make a small website at very cheap price. After that you should promote your website in web market and target to found your website in search engine like in Google in top keywords this process is called Search Engine Optimization (SEO).

Including this you should do Social Media Marketing (SMM) work. This work is very easy for startup. In SMM you will create social media page like Facebook, Twitter and Instagram for your brand and promote your business.

Pay-Per-Click Advertising (PPC) is the paid advertising, Here you invest small amount in Google to get keywords in search engine result page.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Here you create a database of some targeted area people and send them Email about your service or product so the people can directly contact you to get your service.

The main advantage of Digital Marketing is that a targeted audience can be reached in a cost-effective and measurable way so Startups should do Digital Marketing to grow their business.


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