Categories: Digital Marketing

How to Improve Your Website’s Crawlability

Crawlability is the ability of search engines to crawl and index your website. A website with good crawlability is easier for search engines to find and index, which can help improve its ranking in search results.

There are a few things you can do to improve your website’s crawlability:

Use clear and descriptive URLs. Your URLs should be easy for humans and search engines to understand. Avoid using long, cryptic URLs or URLs that contain special characters.


Create a logical site structure. Your website should have a clear and logical structure that makes it easy for search engines to navigate. Use a hierarchy of pages with clear parent-child relationships.


Use internal links. Internal links are links that point from one page on your website to another page on your website. Internal links help search engines crawl your website and understand the relationships between your pages.


Avoid duplicate content. Duplicate content is content that appears on multiple pages of your website. Duplicate content can confuse search engines and make it difficult for them to index your pages.


Fix broken links. Broken links are links that point to pages that no longer exist. Broken links can also confuse search engines and make it difficult for them to index your pages.


Use robots.txt. The robots.txt file is a file that tells search engines which pages they can and cannot crawl. You can use the robots.txt file to prevent search engines from crawling pages that you don’t want them to crawl.


Submit your sitemap to Google Search Console. Google Search Console is a free tool that can be used to track your website’s SEO performance and identify any technical SEO problems. You can submit your sitemap to Google Search Console to help search engines crawl and index your website.

By following these tips, you can improve your website’s crawlability and make it easier for search engines to find and index your pages. This can help improve your website’s ranking in search results and drive more traffic to your website.

Here are some additional tips for improving your website’s crawlability:

Use a content management system (CMS) that is designed for SEO. Some CMSs, such as WordPress, have features that can help improve your website’s crawlability.


Keep your website up-to-date. Search engines prefer to crawl websites that are updated regularly.


Implement Technical SEO on your website to improve your website’s crawlability.

This can help improve your website’s ranking in search results and drive more traffic to your website.

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